Fighting Shallowfication
Fighting Shallowfication

Fighting Shallowfication

The age of instant everything Link to heading

If you want more depth (and you do), you have to put some friction back into your day. We live in the Age of Instant Everything. Need groceries? Tap. Need validation? Heart. Need an opinion? Skim a headline, borrow a take, keep moving. The system we live in is optimized for throughput. It ships stimulation fast and it rarely asks whether any of it meant something.

That’s the core bug. Our tools keep removing the natural stop signs. No pauses. No waiting. No reflection. No boredom. Just on-ramp after on-ramp.

When everything becomes instant, “enough” becomes hard to detect. That’s why you may have noticed something strange: You can consume all day and still feel oddly underfed.

Convenience became the default Link to heading

Watch what happens in normal life now. We check our phones in meetings. We half-listen mid-conversation while a stack of notifications competes for the steering wheel. We hop between email, feeds, and headlines, collecting little facts like receipts we never file. A few hours later, they’re gone.

This isn’t about self-control. It’s about design. The new default is constant motion. If you stop, you feel like you’re blocking traffic or doing something wrong.

Speed isn’t progress Link to heading

We’ve started treating speed and volume like moral virtues. Read shorter. Reply faster. React now. We confuse velocity with vitality, like being busy proves we’re alive.

Dead time used to be a buffer. Waiting in line, riding the bus, staring out a window. Now it’s treated like a defect in the interface. Fill it. Patch it. Scroll it away.

And yes, something feels off. Not in an end-of-the-world way. In a quieter way. You notice it when a real conversation feels harder than a comment thread. You notice it when you keep reacting to things you barely care about.

You notice it when “being informed” starts to mean “having seen a lot.”

Zooming out to what’s happening at the civic level and it’s actually worse. Notice how Nuance doesn’t travel well at high speed? Misinformation does. Polarization does. If you never slow down long enough to verify, you end up outsourcing your opinions to whatever is trending that hour.

Reclaiming depth Link to heading

Depth isn’t a personality trait. It’s a set of conditions. Time, attention, and a bit of productive resistance. The kind that lets you sit with an idea long enough to understand it, not just recognize it.

Some of this is personal. Pause before posting. Put the phone in another room when you talk to someone you actually like. Read past the headline when the topic matters. Small moves, but they change the route.

Some of it is structural. Many products are built like cities that removed sidewalks, then blamed pedestrians for not walking. This series treats shallowfication as an infrastructure problem. We’ll trace how it shows up in individual habits, culture, politics, and incentives, then we’ll talk about design patterns that put humans back in the loop.

If your life feels like a sequence of lane changes, it’s not because you’re uniquely broken. It’s because the road was built for speed. Let’s look at the map and decide what to rebuild.