
McLuhan's slogan still bites, but the medium has mutated. Today it's the adaptive loop of ranking, predicting, and mirroring that shapes what gets said and what survives.

The internet trains attention toward skimming. Carr said so in 2010. The research caught up. Here's what designers should do about it.

Calm design is necessary. It is also not enough. A quiet interface inside an engagement-maximizing system is a lie the product tells itself. Real humane design requires both interaction patterns and incentive alignment.

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