
Featured
Apps don’t invent persuasion. They industrialize it. A field guide to four ancient levers (urgency, inertia, belonging, completion) and why noticing them is the only defense that scales.

Sub-second “micro-silences” restore cadence and agency without killing engagement. The brain has switching gear. We keep jamming it.

Infinite scroll is not a feature. It is a missing boundary. This essay tracks “one more swipe” from interface physics to variable rewards, dopamine learning signals, and the way time dissolves when experiences lack edges. Practical moves for preserving exploration while restoring agency.

Flow requires continuity. We build machines that shatter it. This essay maps the mechanics and the design choices that could stop treating attention like a free landfill.