Solutions

Leveraging friction, philosophy, and psychology in digital design

The Last Human Skill

The human mind evolved as a meaning-making organism that refines itself through challenge. Friction was never a flaw in that process; it was the stuff that made reality real.

AI challenges things: Intelligence is no longer about what we know, but about how many virtual realities we can shape, simulate, test, and refine at once. It doesn’t require less of humans; it requires more of them. More judgment. More depth. More presence. As decisions gain reach and consequence, discernment becomes our most vital form of cognition.

Friction Dynamics Model: Design for Traction

Friction Dynamics Model: Design for Traction

Pauses that rebuild meaning, drive thoughtful choices, and foster depth.

Metacognitive tools

Featured

Metacognitive tools

Building reflective, adaptive moments into digital systems without nagging users or sandpapering trust.

Ethos Declaration

Ethos Declaration

Codify your app’s culture so people build deeper habits and memories.