Frictology
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Frictology studies what digital systems erase when they optimize away friction.
It examines how interfaces, AI systems, and platform defaults can quietly shape what feels real, what feels normal, and what remains possible to contest. Read the frame, then follow the route closest to your work.
Builders
If you build AI
Start with assistants, oversight, handoffs, and the moments where systems act too early and humans are left to clean up.
Designers
If you work in product or design
Start with pacing, thresholds, feeds, and the point where interface design stops being neutral and starts administering reality.
Readers
If you care about digital life
Start with culture, ranking, time, and the habits digital systems quietly train into daily life.